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Gartner: Mavim is “Business Process Analysis for the Masses”

In the Market Guide for Enterprise Business Process Analysis (EBPA) published in March 2015, Gartner named Mavim as a leader in the “strategy-to-execution” use case. Noting the user-friendly Microsoft application format, analyst Marc Kerremans boldly called Mavim the standard of BPA for the masses.

EBPA was defined by Gartner as business modeling that aims to improve performance through providing transparency into an organization’s processes while simultaneously providing insight into the connection with the organization’s external network. As a group, EBPA tools have capabilities that expand beyond traditional process modeling. Gartner broke down the vendors into four “use cases”: strategy-to-execution, business process analysis, enterprise architecture and business process automation.

Kerreman noted two primary drivers of the adoption of EBPA tools in the market. The first is the digitization of the business world. While the traditional user of BPA tools was confined to IT managers or business analysts, the digitization of the workplace is prompting organizations to apply enterprise-wide BPA concepts in order to make extant processes clear and modifiable on a larger scale. The second driver of EBPA tools is the breakneck speed of innovation. For a company to remain viable, it has to respond quicker and more effectively to myriad changes. The discipline of EBPA is aimed at making large companies more agile through providing a communal understanding of business processes. This, in turn, allows companies to increase the probability of executing successful projects.

Within the four EBPA use cases, “strategy-to-execution” was named by Kerreman as the up-and-comer in the EBPA market. Also calling this use case “BPA for the business,” Kerreman noted the growing audience comes from its digital business theme. As the name indicates, practitioners aim to improve the transition from strategy creation to its successful implementation. The use case “strategy to execution” provides contextual models that allow the user to question the added value of a particular target or the impact of the required changes. In essence, the created model allows an organization to seek continual improvement without diminishing the underlying strategy. In Kerreman's own words, “This kind of tool has the opportunity to become an essential part of any business transformation initiative and certainly could help in guiding digital business initiatives by operationalizing the goals of these initiatives and providing feedback after or during execution.”

While EBPA as a discipline seeks to please the most technically literate user as well as most basic end-user, the “strategy to execution” use case as whole is characterized by a lack of focus on the people who will be carrying out the strategic projects. Mavim stands out, however, as the only “strategy to execution” leader that is able to put the focus back on the end-user. The power of the Mavim solution lies in its ability to communicate change across an entire organization in a recognizable Microsoft application format, which enhances the adoption rate of the necessary transformation. Mavim’s philosophy is that the transformation of an organization’s business processes can only be as successful as the people who are able to understand and execute that change. In an emerging discipline, Mavim is perfectly positioned to usher in a new, more democratic style of enterprise transformation: business process analysis for the masses.

Source: Gartner, Inc., Market Guide for Enterprise Business Process Analysis, Marc Kerreman, March 4, 2015.

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